The Casla Podcast
Conversations with interesting people about B2B marketing.
Podcasting since 2024 • 6 episodes
The Casla Podcast
Latest Episodes
Building a growth team, maximising impact as a solo marketer, attribution, and AI, with Dan Mortimer at Nimble Approach
We’re joined by Dan Mortimer, Head of Marketing at Nimble Approach, a technology consultancy headquartered in Sheffield.Early on in his career, Dan ran Norton Creative, a marketing agency formed as part of The Sheffield College, designe...
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1:16:15
The Sheffield Digital story, the UK Tech Cluster Group and developing the Sheffield innovation ecosystem with Mel Kanarek at Sheffield Digital
We're joined by Mel Kanarek, Digital Economy Specialist and Director at Sheffield Digital.Mel began her career in the music, fashion and consumer goods industries, but has always been far more interested in business to business and tech...
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1:09:27
Manufacturing, MBA and freelancing with Charlotte Allen at Millgate Connect
We're joined by Charlotte Allen, Marketing Manager at Millgate Connect.Charlotte began her B2B marketing career at GE, before moving on to Atmospheric Water Generation manufacturer Hogen Systems. Earlier this year, she started a new cha...
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1:02:04
B2B copywriting and content strategy with Tom Wearing
We’re joined by freelance B2B copywriter and content strategist, Tom Wearing.Tom started his career as a graduate in a client services role at a large B2B marketing agency. He realised fairly quickly that he was better suited to working...
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1:17:09
Account-based marketing (ABM) with Paola Piccinno at Piccinno Strategic Marketing
We’re joined by Fractional Marketing Strategist, Paola Piccinno. Paola has spent most of her career working at global tech corporations in the UK, EMEA and now APAC. Last year, she decided to embark on a fractional journey, and is ...
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51:57