The Casla Podcast
Conversations with interesting people about B2B marketing.
Podcasting since 2024 • 8 episodes
The Casla Podcast
Latest Episodes
Episode 8 | AI in B2B Marketing with Jake Bird, Director at JI Marketing
We're joined by Jake Bird, Director at JI Marketing, a consultancy that bridges the gap between AI innovation and strategic marketing. Jake founded JI Marketing in February 2025, after working in B2B marketing for the best part of a decade....
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1:13:16
Episode 7 | B2B PR with Caroline Voaden, B2B Communications Consultant and Founder at STORY Copywriting
We’re joined by Caroline Voaden, B2B Communications Consultant and Founder at STORY Copywriting.After close to a decade inside corporate PR, advising banks, SaaS companies, governments and the occasional scandal-prone CEO, Caroline reali...
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51:34
Building a growth team, maximising impact as a solo marketer, attribution, and AI, with Dan Mortimer at Nimble Approach
We’re joined by Dan Mortimer, Head of Marketing at Nimble Approach, a technology consultancy headquartered in Sheffield.Early on in his career, Dan ran Norton Creative, a marketing agency formed as part of The Sheffield College, designe...
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1:16:15
The Sheffield Digital story, the UK Tech Cluster Group and developing the Sheffield innovation ecosystem with Mel Kanarek at Sheffield Digital
We're joined by Mel Kanarek, Digital Economy Specialist and Director at Sheffield Digital.Mel began her career in the music, fashion and consumer goods industries, but has always been far more interested in business to business and tech...
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1:09:27
Manufacturing, MBA and freelancing with Charlotte Allen at Millgate Connect
We're joined by Charlotte Allen, Marketing Manager at Millgate Connect.Charlotte began her B2B marketing career at GE, before moving on to Atmospheric Water Generation manufacturer Hogen Systems. Earlier this year, she started a new cha...
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1:02:04