B2B content marketing with Maddy Barber at Jiminny

We’re joined by Maddy Barber, who leads content marketing at award-winning conversation intelligence platform, Jiminny. 

We cover:

• How Maddy would define content marketing
• What good content marketing looks like
• What content marketing approaches aren’t working so well
• Maddy’s main learnings about content marketing this year
• How Jiminny can help marketers create more compelling content
• What a typical day looks like for Maddy in her role
• Remote work at Jiminny and how it works for Maddy
• Maddy’s one piece of advice for B2B marketers
• Maddy’s most contrarian B2B marketing take

Find Maddy on LinkedIn: https://www.linkedin.com/in/maddy-barber/

Find Jiminny on LinkedIn: https://www.linkedin.com/company/jiminny/

Learn more about Jiminny: https://jiminny.com/

Find Richard on LinkedIn: https://www.linkedin.com/in/richardcosteloe/ 

Find Casla on LinkedIn: https://www.linkedin.com/company/casla-agency/ 

Learn more about Casla: https://www.casla.agency/